Car NEWS log

posted by admin on Jan 19

Dodge pulled out all the stops for the launch of its new 2009 Ram pickup this morning, driving the truck out at the head of an honest-to-God herd of long-horn cattle.

The effect wasn’t as picturesque as had been promised when Dodge first discussed the “stampede” launch, as there was a lot more standing around looking cold on the part of the cattle than actual, stampeding. The occasional amorous gesture (re: mounting) on the part of the bulls was greatly appreciated by the journalists in attendance, if not Jim Press, who at one point was reduced to yelling, “Okay, look at the truck!” to the amused crowd.

As for the new Ram, Dodge seemed to be pitching the increased flexibility of the truck, noting that many more Americans are using pickups as primary and family vehicles these days. To this end, the new Ram will come equipped with more nooks and crannies than ever, including the vaunted RamBox storage system on the bed sides, and in-floor storage. (more…)